A half-century ago advertising was a science and consumers were the marketer's unsuspecting subjects. Instead of accepting this status quo, Bill Bernbach founded DDB with a different point of view from any other advertising agency. He insisted that communications were an art form - something best practiced with wit, humor, intelligence, and an honest respect for the customer. In short, Bernbach took the industry from science to humanity. .
A half-century later, DDB faces a new industry that is similarly mired in the cold constructs of science. DDB's managers face vast information networks that connect millions of people, yet these networks still feel cold, lonely and lacking in human depth. DDB is working in a digital environment that functions, but rarely delights. This, of course, cannot stand.
DDB's managers have founded a new company that is based on a point of view different than any of their competitors". Like their parents before them, they are taking the industry from its singular obsession with technology into a higher human context. Only this time - in addition to the promotion of their brands - services will account for the vision and engineering of the clients' businesses.
II. General View:.
DDB Worldwide is a brand new professional service company founded on a half-century heritage of creativity and customer insights. DDB plans, builds and markets successful businesses in the digital marketplace with stirring ideas that stimulate, respect and serve clients and customers. DDB offers a consistently excellent network of 21 offices spanning 15 countries across the Americas, Europe and Asia. DDB's aim is simple: "The intend to bring humanity to the Digital Age.".
III. Mission Statement:.
DDB believes that brilliant ideas can achieve extraordinary results. For the clients and, in turn, for the company itself. By instinct and inclination DDB is the enemy of the ordinary. Impatient with the status quo, DDB is driven to avoid what is comfortable in order to find advantage in the new and unexpected.
