1. Overview of Management - Dinner on Wheels
Objective 5: Marketing Plan We need to ensure we have good bookings for the 3 months ahead. We will therefore put into place a comprehensive marketing plan to commence 4 weeks before the opening day. ... As Holloway (2004) states, it is essential to determine the objectives of the business venture for the future in order to eliminate risks, and identify any possible problems it may face in achieving these objectives, either from internal or external sources. Thus, when accessing the current marketing situation of the business a SWOT analysis should be undertaken (Appendix 2). 2.2.The Target M...
- Word Count: 6817
- Approx Pages: 27
- Has Bibliography
- Grade Level: High School