Executive Summary____________________________________.
Do you get tired of washing your car all by yourself?.
It could be a very time consuming deed to do. Do you.
often miss getting to the barbershop on time because.
your running late, you are not alone. Millions of.
people have these problems, and we finally found a.
solution. The Barbershop/ Car wash helps you limit your.
time by killing two birds with one stone. With a Car.
wash/Barber shop in your community, you are able to.
stop and get your car wash and detailed to perfection.
while you get your hair cut.
Three hundred surveys were distributed in the Wichita.
Falls area to ascertain interest in a.
Barbershop/Car wash as well as to determine the pricing.
strategy will we ultimately implement. Although competition.
does exist, we are confident that Barbershop/Car washes.
will bypass its competitors through the market niche.
it has created.
Our start-up funding will come from donations from founders.
and others willing to donate and also company.
fund-raisers. The company forecasts profits within six.
months of operations.
Barbershop/ Car wash's chances of success are rather.
high considering these key factors:.
A 300 percent Return on Investment in year one.
Unique and innovative service.
Intense guerrilla marketing effort.
Experienced and knowledgeable management board.
Market Analysis_______________________________________ .
Target Market Strategy.
Our firms" offer working mothers a place to get their children's hair cut, as well as, the family car washed. Working men because the average male haircut takes around ten minutes and some think it is the man's job to maintain and clean the family car. We do not feel a large threat from competition because we offer fast, friendly, quality services at a price you can't beat.
Members of our target market would be homogeneous in relation to geographic, sociodemographic and behavioral characteristics.
The market segment is sufficiently large because we are targeting working people who are interested in saving time by combining a car wash with a haircut service.
