I say this because the ad shows a picture of a bald Todd Hart before he used the product, but it does not show an after picture. At a quick glance it seems that the product must have used for him. However, upon further analyzation of the ad, the product could have done no good for him. There is no way for us to know. .
Ad #3: Hyundai Tiburon.
The ad for the Hyundai Tiburon makes some unfair comparisons. It shows the car parked next to a gym with people working out. It suggests that if you have a Tiburon you can "Look great without all those crunches." It compares working out in a gym and looking good physically to a car. It is an unfair claim that discredits the legitimacy that the advertiser is trying to make. .
Further discrediting the ad, the advertiser has a disclaimer on the ad. The ad says that the Hyundai Tiburon has "America's Best Warranty." Although there is a disclaimer in small print on the bottom of the page saying you have to see a dealer for limited warranty details. .
Ad #4: Naval Reserve.
An ad for the Naval Reserve uses mostly emotional appeal as an advertising technique, but also uses visual imagery. It is important to understand that this ad was in a magazine geared toward men to understand how the visuals are useful. The picture shows men dressed up in army alfits cruising through the water, looking like they are eagerly chasing something with large guns. In a way, the imagery catches attention by depicting that they are "manly". .
The ad also uses emotional appeal to catcher the reader. It states, "Somebody is refusing to Quit," "Be Somebody." This slogan has a lot of appeal behind it. It one sense it questions whether you are somebody or not by saying Be Somebody. The slogan also to qualities associated with being a man. Using the word "refuses" is a very strong word in itself. "Refusing to Quit" associates with being "big and manly", having persistence, and gets to the emotional side of a man.
