The advertising technique that I think this ad is an attention device. It shows a good-looking model in a bathing suit holding a bottle of Bud. The girl alone grabs your attention and makes you want to look at the rest of the page. In addition the advertiser uses white writing on a red background that also caught my attention.
I believe the advertiser also uses emotion appeals and suggestion of uniqueness in its slogan. The slogan states " Confidence is the sexiest thing you can wear. LIVE LIKE A KING." The slogan gives somewhat of an emotional appeal because being sexy and being a king taps into your emotions. At least it did mine. It sort of says that if you drink a Budweiser that you would be equal to being very good looking at have other look at you.
Ad#2: Hairclub.
The advertisement for Hairclub uses an attention device and visual imagery in the ad. It is a full page ad, again showing a good looking male and female wearing bathing suits, both with a full set of hair. In one sense the man's full head of hair possibly shows what the Hairclub can do. Yet, at the same time, the ad neglects to tell you whether or not this man actually used their product. Therefore, it creates a somewhat misleading ad. .
The ad is also somewhat misleading by what a suggestive statement that it uses, that sort of weasels words around. It says, "What If . you can get your hair back this summer." However, the words What if are not bold and blend into the background of the rest of the ad. So, unless you carefully look at the ad, it seems like it says: you can get your hair back this summer. .
The hairclub ad also used identification as a technique for advertising. There is a picture of Todd Hart, a professional volleyball player. The before picture depicts him with a baldhead, states who he is, and that he is a Hairclub client. In addition to using identification, I think the picture of Todd Hart is also making a so-what claim.
