TERMS OF REFERENCE .
PROCEDURE .
FINDING .3.
CONCLUSIONS .4.
RECOMMEDATIONS 5.
1. TERMS OF REFERNCE.
The news corporation the world's leading publisher of English language newspapers. The news Corporation is singly run by Rupert Murdoch were it as several markets across the globe.
The New Corporation would like an independent and objective analysis of their newspaper publishing interests in the UK.
2. PROCEDURE.
In order to ascertain the precise marketing environmental issues affecting the UK newspaper market I adopted the following procedures:.
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1) Analysis of the keys marketing environment issues using porter's five forces.
2) Analysis of the Newspapers competitive position: Analyse competitor's market share to determine the relative power of each organisation in the newspaper market.
3) Environmental priorities - matrix .
4) Recommendation .
3. FINDINGS.
The competitive environment include those factors with which the organisation comes into closet contact, factors that have a rather clear and immediate impact on its success. The analytical framework which I"ll be using to analyse the competeitive environment is porter's five forces which basically outline the COMPETITIVE RIVALRY, THREAT OF ENTRY, THREAT OF SUBSTITUTES, THE POWER OF BUYER, and THE POWER OF SUPPLIERS. The reason why I am using this analytical framework is to illustrate issues that are affecting the newspaper market, to enable the News Corporation to develop a strategy which takes advantage of opportunities while avoiding threats.
Competitive rivalry.
Within the newspaper industry, there are several competitive companies and the rivalry among them is high. Pearson, Trinity Mirror, Express Newspapers, Daily Mail and General trust, telegraph, Guardian Media Group and Independent News & Media. Competition has been the News Corporation strategy in the past, to improve its market share and to attack the market leader like "The daily telegraph" owned by the Telegraph group.
