This report aims at providing the appropriate corporate, business and functional level strategies to improve Amazon in its current performance as well as seize the opportunity especially in Asia and Western Europe. This report also emphasizes on the external and internal assessment, strategies formulation and strategies selection. Recommendations are attached to determine the most appropriate strategy to be implemented,.
1.1) Scope of coverage.
The scope of this report covers mainly on the external and internal assessment, strategy formulation and proposed strategies. These recommendations and suggestions will assist Amazon to decide the best strategies for it to implement. All information is gathered from secondary data.
1.2) Sources and limitation.
Limitation of information had resulted reasonable assumptions to be made.
2.0) Current mission.
Amazon is an internet retailing marketing company based in Seattle, Washington. Its primary mission is committed to customer satisfaction. Amazon intends to put customer's satisfaction first by using the internet to transform book buying into the fastest, easiest and most enjoyable shopping experience possible. Besides customer satisfaction, by increasing its distribution centers, Amazon aims to ship 95% of all of its orders on the same day they are received. Amazon's goal is n not only on making profits, but it is also focused on the long term goal to build a strong infrastructure necessary to face the challenges of today's ever changing marketplace. Another universally accepted goal of Amazon is that it intends to sell anything that can be sold on the web.
3.0) Current issues.
• The numbers of internet users are continuing to grow with internet traffic doubling every 100 days.
• American market expected to reach saturation by 2002, due to heavy competition.
• Increase in total capital requirement for major competitors due to extensive investment in technological advancement.
Marketing 100 Amazon.com started its services in July of 1995. ... Amazon.com uses the consumer channel process for marketing distribution. ... Amazon.com Advantage items! ... Amazon.com Advantage Professional is an offshoot of the popular Amazon.com Advantage program. ... Amazon.com Advantage is a powerful, simple, and proven way to increase book sales on Amazon.com. ...
So far, Amazon.com has three established online websites in Europe. ... (Amazon.com Investor Relations) Amazon.com has several advantages for being an e-commerce retailer. ... Amazon.com does not sell this information to other companies. (Amazon.com Information), (Amazon.com Privacy) Many times what tempts a customer to buy is the price of the item. ... (Amazon.com Return) ...
The business level of Amazon.com is cost leadership. ... The general external environment for Amazon.com is large and complex. ... Amazon.com being a company who distributes products through the web, the capabilities is endless. ... A major strength that Amazon.com holds is that they were the first company to change the way people view book selling. ... The mounting competition has forced other smaller competitors such as Half.com to enter the price battle against amazon.com. ...
Te and emergence of the "Virtual- bookstores is where Amazon.com comes into play as starting the first bookstore online. ... Amazon.com positive conditions in their "virtual environment- are: "Semi-anonymity of the online environment male people less inhibited-, Amazon.com offers space for readers to post their own reviews about a book. ... Amazon.com is in business 24 hours a day in order to have a global presence. Because of the location of the business Amazon.com has picked up several Microsoft veterans to work for the company. ... Amazon.com massive database is a detailed pur...
Headquartered in Seattle, Washington, Amazon.com is an American electronic commerce and cloud computing company. ... With humble beginnings as an online bookstore, and then moving onto selling music, videos and producing their own consumer electronics, Amazon.com has become the largest Internet-based Retailer in the United States. ... He initially starts off with the history of how Amazon.com started after which he talks about the different products and services that Amazon.com offers like Amazon Prime and Amazon Web Services. What I found most interesting in his letter was about the Career Ch...
Amazon.com is an international electronic commerce company with headquarters in Seattle, Washington. ... Jeff left employment at D.E & Show to start Amazon.com from a simple setup in his garage. ... Amazon.com has grown with such great momentum that it is now the world's largest online retailer. Amazon.com started as an online bookstore but soon diversified into selling compact disks, digital versatile displays (DVDs), video home system (VHSs), software, toys, apparels, furniture, food and jewelry. ...
With internet at its disposal, Amazon.com, Inc. began selling books to its fellow readers back in 1994. ... One of the key features to have added a significance to amazon.com's success is the Amazon Prime. ... Not only, one can buy items on amazon.com, but sell them too. ... With all its glory, amazon.com tend to be more lenient toward its policies concerning the sellers. ... But so far, amazon.com has been able to put the stone-age of shopping way behind....
By 1997, Amazon.com had generated $15.7 million in revenue. ... He is the founder and CEO of Amazon.com. ... Shaw which gave him the spark he needed to launch his company Amazon.com. ... In a nut shell, Amazon.com gained the first mover advantage. Another success factor for amazon.com is the company's ability to innovate. ...
Amazon.Com's main site offers millions of books, CDs, DVDs, and videos. ... From joining Amazon.com in February 2000 until November 2001, Mr. ... From April 1997 until joining Amazon.com, Mr. ... Marketing Amazon.com The growth of Amazon.com has become a symbol of the vast possibilities of E-Business otherwise known as Internet Commerce. ... In addition to all these retail services, Amazon.com all...
Products and Services Amazon.com business is in some sense simpler than the usual book retailer firm. ... The first of the products offered by Amazon.com were books, as we early noted, starting in July 1995. ... In March 1999, they introduced Amazon.com Auctions including today sothebys.amazon.com and zShops. ... One of these firms leading the e-commerce business revolution today is Amazon.com. ... Then their bet for Amazon.com was based on what the company represents and not for what it really is. ...
