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Advertisement And How It Appeals To Men, Women, And Society

            Advertisement and how it appeals to men, women, and society.
             Companies use advertisements try to entice people buy their merchandise. When people see ads whether it's in a magazine, on television or anywhere else, society gets the need to go out and buy it. Is it to hard for us to resist the temptation of having something new. There is no reason why we have to have it. A person sees it and wants to go buy it and as soon as someone does here comes something new that we want. Advertisers target consumers by creating illusions and desires in which people help them because they have brand loyalty. Also America as a society create false identities about ourselves which in the long run the need for all these things create credit debt and problems for us. Sports Illustrated it's audiences identities by having ads in there that gives it's readers a false impression that the things in there will increase there athletic performance.
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             Advertisers can use whatever they can to sell the goods that they have and will try to sell it in any way they can and where ever they can. Sex is one example of how advertisers sell their goods. Sex can sell anything from clothes, underwear, cigarettes, and more in any way shape or form. For example, in Sports illustrated they have and ad that has a nice looking girl holding a twix candy bar. There is a reason that they put that girl in that ad because the advertisers know that the majority of people reading the magazine is male. Advertisers know that they can get a man to look at that picture or ad if they put a good looking girl in it. These ads only do one thing and that is create a desire and illusion that we can have or be like the person in the ad if we have what the ad is trying to sell. The desire that it creates is the one that is popular and we have to get it for us to be popular with our peers and that we have to have the best available that is out there.


Essays Related to Advertisement And How It Appeals To Men, Women, And Society

1. Advertising and Women

Advertisements show what the ideal image is, and further tell how to obtain it. ... Most of the roles portrayed by women in advertisements tend to be a negative, and subservient image. ... In the article by Jib Fowles, "Advertising's Fifteen Basic Appeals", he states that the third appeal in advertising is the need to nurture. This is an appeal which advertisers sometimes use to produce ads that place women in a somewhat subservient role. ... This ad portrays women purely as housekeepers and that their sole purpose is to please men and raise the children. ...

  • Word Count: 399
  • Approx Pages: 2
  • Grade Level: Undergraduate

2. Television Advertisements

Advertising, being one of the most powerful and influential means ever, has encouraged us to mould ourselves into this ideal vision of how men and women should exist in society. ... Women are still being portrayed as being dependent on men. ... For instance, in the Gillette advertisement, a handsome, topless, muscular man shaves with a Mach 3 razor, demonstrating how smooth the blade shaves. ... Overall, advertisers have been changing their campaigns to correspond with changing lifestyles but their portrayal of men and women is not an accurate portrayal of society. Therefore, one is able to ...

  • Word Count: 877
  • Approx Pages: 4

3. Gender Roles in Fragrance Advertisements

In Susan Bordo's essay "Beauty (Re)discovers the Male Body," she discusses how men are characterized in advertisements as well as in society. ... In the young adult culture, society has changed the way they see male bodies and how men should perceive themselves. ... For the longest time, only women have been seen as sex objects in society, but it wasn't until recently that men were seen in the same way. ... Beautiful women, everywhere, telling the rest of us how to stand, how to swing our hair, how slim we must be" (Bordo, 225). Every women has this idealistic image in their minds co...

  • Word Count: 2044
  • Approx Pages: 8
  • Has Bibliography

4. Women in Commercials - AXE Advertising

Daveon Logan English 101-01 Professor Myers "Clean Your Balls AXE Advertisement" The use of sexual appeals in advertising is increasingly prevalent in today's society. Women of our society are specific targets in these types of genre in everyday advertisement. ... In all of these advertisement institutions that I previously listed I will elaborate on how women are being portrayed in this advertisement over sexuality, stereotypes, and image. ... Providing a since of appeal that manipulates your emotion or how you feel about something specific. When it is all said and done, I...

  • Word Count: 1077
  • Approx Pages: 4

5. Advertisement Exposed

It has a strong masculine appeal. ... Brown Although considered a masculine color, it does have a strong appeal to women as well. ... Ad campaigns are full of stereotypical images of men and women. ... They affect women's expectations of men in relationships and men's expectations of other men in work settings or in friendships. Media stereotypes have extra impact because they create images based on these assumptions, helping to shape men's own views about how successful they are as men. ...

  • Word Count: 2458
  • Approx Pages: 10

6. What is Really in an Advertisement

Whether it is in a magazine or store window, people realize that some advertisements appeal to them more than others. ... This ad seems to be about how all consumers can indulge like the upper class in our society, but is really portraying rich males as being the dominant ones in society. ... This shows how society looks at appearance for an overall judgment of that person. ... My secondary ad to support how rich males are the dominant ones in society is that of Skoal tobacco. ... I believe this advertisement exemplifies how rich males are portrayed throughout society as being the dominant...

  • Word Count: 1269
  • Approx Pages: 5
  • Grade Level: High School

7. Advertisement - Old Spice Red Zone

Humor in advertisements generally grasps the viewers attention instantly. ... The audience of this commercial appeals to women and the emotional needs of men through different ways. ... It reaches out the emotional needs of women, by giving them an image of what a real man should be like and how they should smell. ... This ad appeals to men's emotions as well. ... In a society full of gender stereotypes, men want to look, smell, and be like Mustafa. ...

  • Word Count: 895
  • Approx Pages: 4
  • Has Bibliography

8. Media and the Objectification of Women

Women are strong people who make the world revolve, but how can women show their strength when they are constantly being objectified through media and advertisement. ... During the early years of advertisement women were often depicted as housewives in the kitchen near the newest appliance being advertise and there role in society was always depicted as a domestic. Remember how women were portrayed on popular television shows back in the 1950's and how they were continually portrayed as submissive beings. ... The role that women take in modern day advertisement seems to be for the gratifi...

  • Word Count: 1867
  • Approx Pages: 7

9. How a Television Ad Uses Rhetoric

Men, just as much as women, want to have a high sex appeal. ... The commercial not only catches the eyes of women but also of men. All the Axe advertisements circulate around one main purpose, how a woman likes for a man to smell. ... The intended audience is men and women, but who is to say the views of one man or woman are the same as another? ... Axe wants to influence men and women to think that their product is better than other brands and to go out and purchase it. ...

  • Word Count: 1476
  • Approx Pages: 6
  • Has Bibliography
  • Grade Level: High School

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