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Subway Restraunts

In addition that would change the landscape of the fast food industry.
             Fred DeLuca, started with small amount of capital and expanded his business tremendously. He was only a high school graduate, his reason for pursuing subway that is his college tuition.
             Trends - .
             Cultural aspect of success;.
             At that time was industrial developments and people's need of quick and healthy food was very important issue. Because they recognize culture's needs; they find their way in the submarine sandwich market rapidly. They put their name in the events of history from '65. Subway give different aspect to American culture in addition that they follow the culture and did not try to change it. On the other hand subway changed its menu according restaurant's country location. Because they knew that they can not sell bacon in muslim country. Further more they made very special menu's for specific countries. For example they put spicy chicken, curly, helal meat for Indian market. They put more fish type menus for their Asian market. Their US franchise put more Brisket, Roast beef and cold cut goods. They emphasize their differences from other fast food chains. What makes them different from Mc Donalds, Wendy's or their other competitor? They represent themselves as a healthy food provider. Even though Subway's competitor was successful as well subway was the healthy one. It gave them opportunity to be different through others. .
             Social Aspect of Success; .
             During the time period of subway's success story history had several social changes. But main point was subway's position in this cycle. Fast food sector was growing. Also sociological changes gave turmoil to success. In 1983 Subway begins of fresh baked bread in restaurants. Subway got ranked number one in the sub sandwich category by Entrepreneur magazine. .
             .
             Demographic-Legal, .
             Their target market was the age of (18-35). They needed to get rid of from unhealthy alternatives.


Essays Related to Subway Restraunts

1. Subway's Expansion into China

Write an essay in which you discuss reasons for Subway's success, and comment on its expansion in China. Subway was founded in 1965 by Doctor's Associates Inc. under the name Pete's Super Submarines; it was renamed Subway in 1968 after the franchise began to expand. ... This is one of the main reasons as to why Subway has become so successful. ... But Subway's sales have only increased throughout it's time on the market. ... Subway's success is not only based on its consumer however. ...

  • Word Count: 843
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2. Subway

Offering specialized products that differentiate Subway from competition allows for a price premium. By creating goods and services that cannot be offered anywhere else subway can offer different sandwiches that cannot be made anywhere else. ... The services offered by the employees at Subway are intangible. Subway offers superior service by hiring friendly and reliable employees. Subway differentiation advantage allows customer employee interaction to make sure every sandwich is to the customer's satisfaction. ...

  • Word Count: 303
  • Approx Pages: 1
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3. Subway's

For this assignment, I have chosen to analyze the current advertising campaign for the Subway sandwich company. ... In the original, he is introduced and the narrator makes his comments on how healthy Subway sandwiches are. ... I personally don't believe that our friend Jared lost all that weight just by eating at Subway. Actually, I don't even think that Subway had much to do with it at all. ... Isn't that the case here with Jared and the Subway ads? ...

  • Word Count: 4194
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4. Safer Subway rides

Subway trains travel at high-paced speeds and come in and out of stations every 2 to 5 minutes. The subway system is a fast and cheap way for people to commute but it can also be dangerous as well. ... There are many injuries and causalities that occur every year in Subway stations. ... Now, if he had looked at the "DO CROSS SUBWAY CARS" sign, he would have not injured his leg. ... They can also have programs in schools that teach kids about subway safety, so that when they get older they will take certain precautions when using the subway system. ...

  • Word Count: 451
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5. Why has Subway been able to expand so quickly into internati

Subway offers a number of franchising programs in the worldwide. ... The Subway's website provide the chances that allow people send the application form to apply for Subway franchise. ... This enable Subway encounter and recognized more potential markets in all corners globe. ... (Subway web team, 2003, Available HTTP: http://www.subway.com/subwayroot/AboutSubway/helpingSociety/index.aspx) The standardization build by Subway enable the menu stays relatively the same wherever Subway are located, with the exception of some cultural and religious variations. ... This advertising strategy p...

  • Word Count: 420
  • Approx Pages: 2
  • Grade Level: Undergraduate

6. Supply And Demand

Keeping the customers coming back week after week keeps the demand high, which means the restraunt makes more money and the workers also make more money. I know that every market transaction involves an exchange in elements of both supply and demand, which I would think keeps the restraunt running at its appropriate equilibrium. ...

  • Word Count: 616
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7. Graffiti in 1970's New York City

With the help of New York's subway system, new art materials, media attention, law enforcement, and vibrant social scene, graffiti erupted in the 1970's and '80's. ... Writers would often dodge security and police, scale walls and slip through tight spaces in order to bomb subway cars or other objects in public. In the late '70's, many subway cars were so completely covered in spray paint that it was impossible to see out the window. Inevitably, the graffiti movement hit New York's subway system the hardest. The tags brought subway commuters to look down at...

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8. Metrocard Vending Machine

The New York City subway system officially opened on Thursday, October 27, 1904. ... But, these new vending machines have a lot of people worried about the future of the subways. ... "(5) The issue of safety to subway rider has even brought concerns to mayoral candidates Peter Vallone and Fernando Ferrer, which both claim that the cutback and closing of token booth will jeopardize the safety of subway riders(6). ... Councilwoman Kathryn Freed says, "Unmonitored subways entrances will invite crime." ... "(8) With token booth clerks on subway platforms, what other situation will arrive ...

  • Word Count: 2264
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9. In a Station of the Metro

Through imagery, Pound imbues his vision and thoughts of his surroundings while on a subway train. Pound's title, "In a Station of the Metro," sets the stage to allow the reader to visualize a " dark, cold, wet-(p657) subway station. ... Pound uses "Petals" which signify beauty and delicacy, an object spawned from the sun and places them in the "wet, black bough" which relates to subjects of a subterranean plane, a place that is void of sun which is indicative of a subway station. The word "black" used by Pound describes the conditions of the subway. ... Pound writes this poem to...

  • Word Count: 358
  • Approx Pages: 1
  • Grade Level: High School

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