"As cable television expanded, it brought explicitly sexual depictions to American television" (Coran and Hanks, 1986, p.43) along with MTV. "When MTV started up in 1981, its success was almost instantaneous" (Aufderheide, 1986, p.60). "The most important and pervasive outlet for rock videos is Music Television" (Kalis and Neuendorf, 1989, p.148). Music television (MTV) is a twenty-four hour service devoted to bringing you around the clock music entertainment. MTV is more than just videos, it is also a way of expressing a world with no limitations and little concern to how it may affect its viewing audience. It is home to where the First Amendment and our right to freedom of expression are practiced constantly. What ever happened to equality and women's rights? It seems as though women have taken a step back to get ahead within the music industry. During the MTV Video Music Awards this past September, singer Britney Spears did a live performance in which she sang her rendition of The Rolling Stones" hit, "Satisfaction" only to strip down to a barely-there outfit to perform her latest hit. Her outfit at first glance appeared to be non-existent, but a closer look revealed that it was a nude colored (close to sheer) outfit with sparkles all over it. This year's Video Music Award's was just one example of many which shows that for women in the music industry, being a sex symbol seems to be one of the only ways to get ahead. Women are routinely cast as sex symbols with men doing sometimes vulgar things to them - and it's the norm on networks like MTV.
Advertising pertains to MTV, in that, those watching the way women are portrayed in videos may present some question's in the viewer's mind as to how women should look or be treated. "Sex sells" is a common advertising strategy. However, in a recent survey conducted by the Advertising Women of New York, results stated that 68% of young girls feel that sexual imagery is excessive in today's advertising.
MTV: The Good, the Bad, and the Ugly "Mom can I watch channel 19?" ... "MTV", I replied. ... Growing up, MTV was the coolest show to watch. ... One might even go as far as to say MTV is pop culture. ... For example, popular music entertainer known as "Cisco" can be seen hosting some shows on MTV with his extremely attractive entourage of half dressed women known as his "six pack". ...
Women In Music Videos Music videos have been a part of the music scene after the creation of Mtv. Since Mtv's introduction as part of the "pop" culture, it has evolved to include all types of music, from rock -n- roll to love songs to hip-hop. ... These "sex" videos, after watching Mtv or BET become repetitious. They utilize the same women, the same cars (Bentley or a Ferrari is a must, of course), the yachts, and the same locations. ... The difference between Ludacris and Jay-Z is that Jay-Z has been around for a long time, and as a result doesn't have to be talking (or rapping) ...
In Sut Jhally's Dreamworld II, the sexual connotations that are in the music videos played on MTV are made evident. The way the cameras are angled, looking up women's skirts, panning women up and down, and putting them in little clothing, all make women look like sex objects. ... The bad portrayals of women in music videos is only the tip of the iceberg. ... People need to make these issues known and more public, in order to open the eyes of millions of people out there who do not see the wrong that big time corporations such as MTV are doing. Women should not be represented in t...
MTV caters to this group by having shows such as MTV Cribs, Movie House, and True Life. ... This group is sometimes referred to as MTV graduates and baby boomers. ... The only show on MTV that probably would cater to them would be one called Be Heard: an MTV global forum with Colin Powell. ... Sole Survivors are men and women whose spouse has died as well as older single people who never married. ... Advertisers would select the MTV networks because nearly three million households tune into them. ...
Dre, one of the forefathers of hardcore rap, in an interview with MTV, readily admitted that what he sells in his music is not a life that he himself wishes to live. He, like many other rap artists, does not view women as derogatory sex objects as they are depicted in his lyrics (MTV 3). ... Dre and many other rap artists feel about women. ... As long as people keep buying it, I will keep making it (MTV 2). ... Rap music has no real influence on the image America has of women. ...
Shows such as "The Real World", "Road Rules","The Osbournes", "True Life" and "Diary" have kept MTV on the top rating; then agaon MTV have competition. ... For twelve years reality show MTV's "The Real WOrld" have taken over the so-called Tuesday night's line up. ... Producer from the MTV's "The Real WOrld" Jonathan Murray have contributed on maing sure that ordinary people with goals have a chance on showing on how living in the real world is for them. ... On the first show, which took place in New York City loft, they was a politically incorrect guy, the cute model from long...
MTV is said to be one of the leaders of the music and violence arguments of today. ... I would like to present you with some facts about MTV: 39% of MTV viewers are under the age of eighteen, music videos are designed for teenagers between the ages of 12-19, half of the videos aired on MTV involve violence (National Institute on Media and the Family). ... This may cause teenagers to rebel against their mother's in a violent way; it may also cause them to loose respect for the women their lives. They may never learn to respect women if their parents don't explain that Eminem's...
My research question will run along the lines of how American popular culture promotes this servitude among women. ... How will we react when we see music videos, MTV, and Cosmopolitan putting ideas into our daughters" heads? ... Evidence supporting my topic can be found in nearly any song and/or music video from the Top Ten lists, on television stations such as MTV, Comedy Central, and Cartoon Network: Adult Swim (to name a few), and in any widely subscribed to/read magazine. ... Show such as the man show immortalize men who are willing to say, during a national broadcast, that they own their...
