Music videos have been a part of the music scene after the creation of Mtv. Since Mtv's introduction as part of the "pop" culture, it has evolved to include all types of music, from rock -n- roll to love songs to hip-hop. Videos used to help the listeners/fans interpret the artists' songs, now the videos just have nothing to do with the song itself. Such as some hip-hop video, where the "ladies" are wearing nearly nothing, and are just running around trying to get more camera time. Unfortunately, in the past couple of years, these types of videos have become more and more popular. Not that I have a problem with it, but the videos after a while seem to repeat themselves.
All these videos are the work of promoters and record labels in an effort to sell more and more albums. Sometimes the artists have their hands tied in the way the music is promoted. These marketing tactics are probably dictated by someone in an office in some building in New York. But as distasteful these videos may be, it portrays the number one selling subject, sex. The more sexual content a video can get away with, the more the videos are aired, the more albums are sold. It's unfortunate that the reality is that "sex sells", and the actual music or message that the artist wants to send is not communicated.
These "sex" videos, after watching Mtv or BET become repetitious. They utilize the same women, the same cars (Bentley or a Ferrari is a must, of course), the yachts, and the same locations. For example, Jay-Z's (a long standing hip hop artist) new video consists of how many of these ladies he can fit into the convertible Mercedes Benz on the way to the house on Star Island on Miami Beach. Or the new hip hop sensation, Ludacris, with their diamond watches and bracelets. The difference between Ludacris and Jay-Z is that Jay-Z has been around for a long time, and as a result doesn't have to be talking (or rapping) about women in inappropriate ways or about cars.
