This group is targeted because younger teenagers aspire to be like them, as do people in their late twenties and thirties who want to stay hip. They can be dubbed as reference groups, which are sets of people, whose norms and values influence consumer's behavior. Values are the shared norms about what is right to think or do. It is what a culture considers to be worthy and desirable. A culture is the learned values, beliefs, language, symbols, and patterns of behavior shared by people in a society and passed on from generation to generation. Consumer behaviors are termed as the actions and decision processes of individuals and households in discovering, evaluating, acquiring, consuming, and disposing of products. Several shows such as Beavis and Butthead and Singled Out have been cancelled because they were beginning to be outdated. The Real World and Road Rules were experiencing declines as well, however MTV restyled them to show kids as being more respectful to parents and addressed in a more civilized manner. Cast members on the Real World are sometimes found working at day care centers or volunteering. VH1 caters to those in their late twenties and early thirties by producing such shows as VH1 presents the 80's and Where Are They Now. VH1 presents the 80's take these individuals back to the time when they were teens, as does Where Are They Now, which uses interviews, film clips, and exclusive home movies to revisit the stars of yesteryear. Nickelodeon also caters to these individuals by broadcasting Nick at Night, which accommodates these people by having shows such as the I Love Lucy, The Cosby Show and Cheers.
The next stage is New Couples. New couples are classified as young married people without children generally trying to build an economic foundation for later responsibilities. MTV caters to this group by having shows such as MTV Cribs, Movie House, and True Life. MTV Cribs give these couples a glimpse into the private lives of today's movie, music, and sports celebrities.
The older generation verses the younger generation is one of the impacts of the negative images of African-Americans in the media. In 1900-1915, the media, in terms of African-Americans, was not focused on being famous but getting their point across (Sylvester). Thanks to the help of our ancestors...
Why do people vote? Better yet, why DON'T people vote. Why does it seem like so many people in this world don't give a shit one way or the other about the things that go on in the world? If you do vote, I can probably give you reasons why you shouldn't....but it is really hard to get someone who doe...
With American media moguls AOL Time Warner, Disney ABC, AT&T and Microsoft making the transition into the global media market in the past two decades, foreign conglomerates like Telefonica, MediaCorp-Fox, and Sony are following suit. In expanding their reach around the globe and in making globaliza...
o Large media rivals include giants such as Disney and Viacom. ... o Other industry giants, (Microsoft, Yahoo, Disney, and Viacom) could merge and form a conglomerate as easily as AOL & Timer-Warner, this would drive the market into and ologopolistic state and firms would be competing for distribution rights to content. ...
Employee Retention Employee retention often times involves much more than money and status. There are many factors to consider when looking at employee retention. The ones that made an impression on me include loyalty, motivation, and valuing employees to name a few. The importances of these...
First of all I should start by defining what globalisation means, thus after a basic investigation on the subject we will be able to identify the positive and the negative points about this polemic but ordinary movement originated in a period where a new race has emerged, the homo consumens. " Twent...
Everyday increasingly more and more businesses are taking their operations and going global. Before a company decides to go global they should conduct an extensive research report, learning everything possible about the new market in which they are going to take part in. If a company takes the rig...
In the 80's and 90's we witnessed a lot of buying and selling or merging of major entertainment and media companies, such as AOL-Time Warner, Disney, Bertelsmann, Viacom, News Corporation, TCI, General Electric (owner of NBC also), Sony (owner of Columbia and TriStar Pictures and a major recording label), and Seagram (who owns Universal Films and many musical projects). ... As of January 2002 the top ten media companies are AOL-Time Warner, Disney, GE, News Corporation, Viacom, Vivendi, Sony, Bertelsmann, AT&T, and Liberty Media. ...
