Viacom Networks is a very large organization that caters to the needs of many different people young and old. A need is something that is required or wanted. They fall into two categories, either biological or psychological. Viacom's operations include three networks that accommodate these differences. MTV, Nickelodeon, and VH1 produce huge profits for Viacom by catering to moody teenagers, fickle kids, and music loving baby boomers. They have become part of the entertainment lifestyles of three consumer generations. They key is connectivity with the mindset of each core market segment. With nearly $625 million in earnings, their profit margins have been the envy of other broadcast networks and Hollywood studios.
The stages of the family life cycle are being used by each of the networks in order to reach viewers successfully. As families age, they progress through a series of predictable stages, called the family life cycle. At each point, unique problems and life situations must be addressed. The MTV Networks have a thorough understanding of each stage, which gives their marketers powerful insight into the needs and expectations of families. .
The first stage is Young Singles. Young singles are in the process of setting up their first household. During this stage, courtship activities make social events, recreation and entertainment important. This category accounted for twenty-five percent of all households in 1990 and is expected to grow to twenty-seven percent by 2010. Households are family members, and occasionally others, who share the same housing unit. For marketers, it is the standard purchase and consumption unit. The Viacom Networks stay in tune with a staff of young executives, whose success depends of pleasing young viewers much like themselves. The average employee is age 28, and their corporate climate is much like a college dorm, or romper room in the case of Nickelodeon. In order to stay current, MTV sends researchers into the field to dig through dorm room, closets, and CD collections of eighteen to twenty-four year olds.
The older generation verses the younger generation is one of the impacts of the negative images of African-Americans in the media. In 1900-1915, the media, in terms of African-Americans, was not focused on being famous but getting their point across (Sylvester). Thanks to the help of our ancestors...
Why do people vote? Better yet, why DON'T people vote. Why does it seem like so many people in this world don't give a shit one way or the other about the things that go on in the world? If you do vote, I can probably give you reasons why you shouldn't....but it is really hard to get someone who doe...
With American media moguls AOL Time Warner, Disney ABC, AT&T and Microsoft making the transition into the global media market in the past two decades, foreign conglomerates like Telefonica, MediaCorp-Fox, and Sony are following suit. In expanding their reach around the globe and in making globaliza...
o Large media rivals include giants such as Disney and Viacom. ... o Other industry giants, (Microsoft, Yahoo, Disney, and Viacom) could merge and form a conglomerate as easily as AOL & Timer-Warner, this would drive the market into and ologopolistic state and firms would be competing for distribution rights to content. ...
Employee Retention Employee retention often times involves much more than money and status. There are many factors to consider when looking at employee retention. The ones that made an impression on me include loyalty, motivation, and valuing employees to name a few. The importances of these...
First of all I should start by defining what globalisation means, thus after a basic investigation on the subject we will be able to identify the positive and the negative points about this polemic but ordinary movement originated in a period where a new race has emerged, the homo consumens. " Twent...
Everyday increasingly more and more businesses are taking their operations and going global. Before a company decides to go global they should conduct an extensive research report, learning everything possible about the new market in which they are going to take part in. If a company takes the rig...
In the 80's and 90's we witnessed a lot of buying and selling or merging of major entertainment and media companies, such as AOL-Time Warner, Disney, Bertelsmann, Viacom, News Corporation, TCI, General Electric (owner of NBC also), Sony (owner of Columbia and TriStar Pictures and a major recording label), and Seagram (who owns Universal Films and many musical projects). ... As of January 2002 the top ten media companies are AOL-Time Warner, Disney, GE, News Corporation, Viacom, Vivendi, Sony, Bertelsmann, AT&T, and Liberty Media. ...
