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The Use Of Electronic Ordering Systems By Retailers

            The Use of Electronic Ordering Systems by Retailers.
             The way suppliers and customers communicate today is very different from fifteen years ago. It used to be that orders were either called or sent in on paper. This left a lot of room for human mistakes. As time went on and technology improved certain companies developed a system for ordering over the computer. This is called an electronic ordering system. The buyer can type in all of the merchandise to be purchased and within that day it arrives to the vendor without going through any other people. The key to the system is all products have barcodes and can be verified by scanners. This new way of doing business has improved the relationships between every different channel of the industry. Buyers can order, track, and even have an automatic purchasing of the basic merchandise they need all the time by using their own computer. Manufacturers and vendors have plenty of time to organize all of the merchandise that is to be sent out to the customer or buyer within the contracted time range. Because computers are part of every day life electronic ordering systems provide faster, easier, and more cost effective service. There are international companies in business to help stores develop a computerized system that is right for them.
             The Management Systems Committee of the American Apparel Manufacturers Association has developed a philosophy called Quick Response. Quick Response is "a management philosophy since it embraces actions by all functions of a business, working in concert with each other. It also involves working in concert with suppliers and customers in meaningful, in-depth trading partner alliances using uniform, standard procedures. The alliance has mutual objectives of increased sales and profitability and reduced inventory for all partners."(Ellen and Jay 393) The technologies that make Quick Response possible are electronic data exchange and bar coding.


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