(855) 4-ESSAYS

Type a new keyword(s) and press Enter to search

The Internet


            The Internet: It Was To Be the Great Equalizer.
             The Internet, with its octopus-like, global reach and affordable commercial.
             real estate, was going to rewrite the rules of commerce, giving corporate.
             CEOs and small-time home-business owners even odds at pioneering this.
             digital shopping frontier.
             Online advocates gushed over how the Net would foster never-before seen.
             head-to-head competition between the commercial Davids and Goliaths in a.
             forum where ideas and ingenuity, not just money and clout, marked the.
             boundaries.
             But as competition builds on the Internet, it appears that equal footing is.
             gradually slipping away beneath small and medium-sized companies.
             After investing $50,000 just to get a seat at the commercial Internet table.
             a year ago, Baxter Phillip sees the Internet-induced level playing field as.
             myth. Net commerce still slants against the little guy, says the vice.
             president of the Chicago-area-based Phillip's 1-800-FLORALS, and he faces a.
             steeper incline all the time. "The Internet is like a huge mall in the.
             middle of the Sahara desert," Phillip says. "Once you get there, which is.
             the first hurdle, all the competitors are lined up together, one next to.
             the other. So where do you go? You gravitate towards the brand names you.
             already know -- the biggies.".
             While Web site affordability has made it easier for companies like.
             Phillip's to establish an Internet presence, the same is true for his.
             competitors. Hence, a glut of small to medium-sized florists camp out on.
             the Internet and fight to draw consumer attention to themselves and away.
             from deep-pocketed and more recognizable competitors such as FTD and 800.
             Flowers.
             "There are now so many [floral] sites that the worthwhile ones often become.
             lost," says Lloyd Kennedy, founder and CEO of (888) Live Flowers. "And.
             because of the overall florist presence, it is now virtually impossible to.
             set yourself or your Web effort apart from the others.".
             From flowers to compact disks to food, online vendors face stiffer and.


Essays Related to The Internet


Got a writing question? Ask our professional writer!
Submit My Question