1. Marketing Alcohol to Youth
The current advertising codes require that 70% of the audience exposed is over 21.3 The question is are alcohol advertisements strict enough and doing all they can to prevent drawing in youth in with their ads. ... The alcohol industry standards are not effective in preventing ads that attract youth. Overall they have vague standards that do not specify unacceptable practices and narrow standards that do not address many ads that may mislead or appeal to youth. ... Celebrities are common heroes for youth. ... "Boys in particular respond more positively to ads for alcohol that are embedded w...
- Word Count: 2505
- Approx Pages: 10
- Has Bibliography
- Grade Level: Undergraduate