1. The SWOT Analysis vs. the PEST
The SWOT Analysis vs. the PEST Analysis Two very useful career-planning techniques are the SWOT analysis and the PEST analysis. First, the acronym, SWOT, stands for Strengths, Weaknesses, Opportunities, and Threats. ... SWOT is a decision-making aid that provides a framework for formulating and developing strategies. The first step that one would take to successfully utilize the SWOT analysis is to evaluate their strengths. ... All in all, SWOT and PEST have two very affective, but different approaches to developing marketing objectives. ...
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- Approx Pages: 3
- Grade Level: Undergraduate