1. Consumer and Market Segmentation
Market segmentation is a critical phase in recognizing market wants. ... There are several ways to divide markets, they include: "Geographic segmentation, demographic segmentation, psychographic segmentation, and behavioral segmentation. Geographic segmentation comprises of dividing the market in a different variable that includes regions, the size of the municipal area, the number of residents, weather patterns, etc. Demographic segmentation is made up of sectioning the market comparable to a person's age, life-cycle stage, sexual characteristics, earnings, employment status, edi...
- Word Count: 550
- Approx Pages: 2
- Has Bibliography
- Grade Level: Undergraduate