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Strategy Analysis Of L'Oreal


Laws and governmental regulations require companies such as L'Oreal to maintain certain standard in quality and responsibility for their product. Rules may vary depending on the country. L'Oreal also have it own set of regulations that are very strict on quality. Whatever product is put on the market, one can be sure that it has gone through a very thorough and scientific series of tests. Those tests are usually even more severe than any regulation, so that the company is assured of the quality of the product.
             ST Strategies.
             ST strategies use a firm's strengths to avoid or reduce the impact of external threats. .
             L'Oreal has made strategic acquisitions that strengthen its position in different categories. By doing so, they have taken hold as a leading position that other companies have trouble matching. As an example, L'Oreal can now offer product to Black consumers, because it has acquired "Carson Inc- that specialize in cosmetic products for black consumers. By achieving this significant progress in the ethnic beauty market, they avoid the threat of losing to other competitors.
             WT Strategies.
             WT strategies are directed at reducing internal weaknesses and avoiding environmental threats. As a company, L'Oreal has commitments to its employees by training and recruiting people with talents. It avoids having to face losing potential employees to competitors. Their reputation of performance is an everyday reality for L'Oreal Group. Employees have the opportunity to be innovative and that leads to more responsible and committed personal.
             EFFECTIVENESS OF STRATEGIES.
             L'Oreal capitalize on opportunities in the global market. They are international with laboratories on three continents: in Europe, the United State of America, and Asia. They have test centers in many countries, enabling a better understanding of local customers preferences. Their increasingly global outlook, ensure a better and closer identification of specific local requirements.


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