People develop conceptions about certain groups of people because of what we see on television and use these generalizations in everyday life, such as Gender and where the media portrays ones masculinity and femininity, Race and where people simplify the intellectual images of specific ethnic and Religion and where media influences the public's idea and views on certain religions. Many stereotypes have existed for hundreds of years, since the invention of the printing press, when people could spread their ideas about a certain group of people such as how Native Americans looked and behaved, or that Africans were savages and needed to be tamed and educated. Since then, many other forms of media have arisen, such as newspapers, television, radio, magazine and the Internet, allowing easier access of information to the public. "A standardized mental picture that is held in common by members of a group and that represents an oversimplified opinion, prejudiced attitude, or uncritical judgment," Merriam Webster who defines a stereotype. .
Gender Stereotype refers to the extent to which an individual identifies with the culture's gender stereotypes: masculinity and femininity. Gender stereotypes occur when you apply generic attributes, opinions or roles toward either gender. In our society Gender stereotypes are apparent everywhere, especially in the media. Companies display ads and commercials to gear toward the common belief of gender stereotypes. They portray women in housecleaning and child rearing roles to sell cleaners and baby products. They sell beer and cars to men by showing women in revealing outfits, or a sweating man out in the yard working hard on his lawn. These gender stereotypes are used to sell the products to the people they believe would use them most, showing them in the situations they would most likely be in. People shouldn't say all males and all females act a certain way or do things a certain way.