This article is about the effects of gender and music video imagery on sexual attitudes. Basically it is about how people view the videos and try to relate it to real life. A group of 44 U.S. college students were randomly assigned to 1 of 2 groups that viewed either a video portraying stereotyped sexual imagery or a video that excluded all sexual images(Kalof 1). .
These 44 people met for a 1 hour session to participate in a music evaluation experiment(Kalof 2). When they arrived they were greated and assigned to 1 of 2 groups. One of the groups would view a sexually stereotyped video while the other group would watch a video that excluded all gender and sexual stereotypes. The idea behind watching the different videos is to distinguish whether or not the music videos have an influence on peoples views of adversarial sexual beliefs, gender role stereotyping, and rape myth exceptance, and interpersonal violence(Kolaf 3). After viewing the tapes the participants were asked to fill out a 68 item questionere that included basic demographic information and 60 randomly ordered statements of body satisfaction, personality satisfaction, influence on close friends and unfamiliar settings on behavior, and locus of control(Kolaf 2). .
Results show that Men scored higher than women on each of the sexual attitude subscales, indicating men's greater endorsement of adversarial sexual beliefs, gender role stereotyping, and rape myths(Kolaf 3). The one exception was that women in the experimental group had slightly higher scores than the men on the Acceptance of Interpersonal Violence Subscale(Kolaf 3). .
All in all the experiment shows that the videos that have sexually stereotyped aspects can effect peoples views on certain sexual attitudes.
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