1. The Link of Attitude and Behavior
Attitudes are not easy to measure accurately. ... Ajzen and Fishbein refine the attitude-behaviour link by saying that attitudes may indeed predict behaviour. ... Overall, we may conclude that attitudes can predict behaviour, however the relationship between attitude and behaviour is dialectical. Previous behaviour can influence a person's attitude, and habit can cause a change in someone's behaviour regardless of their attitude. Therefore, we can say that the attitude and behaviour is linked, no matter how weak, however the link depends on the type of attitude, the type of situation...
- Word Count: 1527
- Approx Pages: 6
- Has Bibliography
- Grade Level: Undergraduate