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Shell as a Global Business


              Increase in sales turnover.
              Gaining economies of scale.
              Taking advantage of seasonal differences.
              Extending the life of a product.
              New growth opportunities.
              Greater utilisation of production capacity.
              Improved practices.
             Businesses are always under pressure to increase sales revenue and profits. This can become difficult if the domestic market:.
              becomes saturated.
              has stopped expanding due to a low population growth rate.
              is dominated by a competitor.
              is experiencing an economic downturn.
              is being flooded by foreign-made products.
             Such conditions often result in a search for new markets outside the home country. Many markets around the world are growing as countries experience economic growth. From this, domestic businesses may see profit-making opportunities opening up in new markets. Opportunities have been created in a number of former Soviet Union countries and China as these economies are opened up. Part of Shell's plan is to expand in China. This will offer new business opportunities in one of the worlds fastest growing markets and will enable them to contribute to the country's sustainable development. Environmentally aware markets are creating many opportunities for more sustainable mobility and demands for cleaner transport fuels. Shell is exploring new ways of producing energy. For example, in El Salvador, Shell is using its innovative technology and vast drilling experience to tap into the heat deep below the Earth's surface, an alternative source of energy of great potential. In Iceland Shell is involved in a project to turn the country into the first economy powered by hydrogen. Another country which is providing opportunities through opening up new markets is India. The country is starting to ease restriction on imports into its economy. The result is that approximately 3 billion people are becoming part of the global marketplace, bringing enormous potential profits.


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