On the first day of trading, shares soared to $71, after initially being offered at $28 per share. The reason for such trading on new stock is the usefulness and revolutionary way it has changed peoples lives in all aspects of design, networking, and numerous other differences too many to mention.
The heart of the Netscape software is the Internet page itself. These pages are created using HTML's or (Hyper Text Markup Language), which is a set of special instructions, called tags or markups, that specify links to other documents and how the page is displayed. III.
Part of the problem and ultimate success was how to get people to use this new software. Marketing this new software in a new way had to be done to get the name recognition out and on the peoples minds.
One way they got noticed was to give away the software. By giving away the software other people noticed immediately how good it was and recommendation through word of mouth helped greatly. There were investors who took notice and invested into the company by using the free downloaded software for their own PC's. Before long most everyone was using it and spending money to be part of Netscape. At the time, giving away the software may have seemed unrealistic but it had a great snowball effect and pushed the company high into profits. I.
By growing in this manner allowed Andreesen and Clark at the same time to also develop for their new company an Internet site called Netscape.com. By using a good marketing strategy such as this has proven to be extremely important. Netscape Communications Corporations Website has been critical to its success and has almost four million visitors a day. The home page of Netscape provides users with technical support as well as the free software mentioned above. This is a place where people can go to get Netscape. This name recognition was the first step to get people used to their company and their other products.