When going to the grocery store there can be and .
usually are many products to choose from.
pick a product that has a formulary face to you because .
it has been advertised well and may have a low price. .
There is a problem with this when racial and ethnical .
charters are displayed on products in order to make a .
sell. Many consumers are not aware of what there are .
doing when they pickup a box of Lucky Charms, Swiss Miss .
and the biggest one of all, Aunt Jemima's pan cake mix. .
Aunt Jemima not only makes the sell of pancakes, but she .
also represents racism, sexism that is not big sellers .
among people especially African American women.
To completely understand what aunt Jemima represents .
we consumers must first learn the history of her and .
African American as a whole to know why she .
represents such harsh categories. Going back to the time .
when Aunt Jemima was conceived, in 1889 African American .
women were treated and looked at very differently than .
they are today. Many of the stereotypes of African .
American women oriented form popular literature. The two .
most known stereotypes being the mammy figure and the .
sexually lustful Jezebel. The Jezebel represents sexually .
attractive black women that the master of the house is .
attracted to and may and usually does have sexual .
relations with. This attractiveness makes the master's .
wife incredibly jealous and angry. This is why the image .
of the "mammy" was created. The mammy is an unattractive, .
happy devoted, simple black women that would do anything .
for her Master and his family. The Mammy usually attends .
to and treats her master's family and children's needs .
first before she ever puts her own family and children's .
needs. The masters wife enjoys having the Mammy around .
the house, because she is non threatening sexually to her .
husband due to her very unattractive and asexual image. .
She also cooks, cleans and is willing to do anything for .
her masters family, including raising her masters .
