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Mickey D's


            Benefits from co-branding can lead to success for you - the oil partner - and for McDonald's. The consumer also benefits from the convenience of one-stop shopping, combined with value offerings from both businesses. Benefits to jobbers and investor dealers include: .
             For the Urban / Suburban concept, each party benefits from leveraged capital, due to shared land, development and construction costs. (Initial investment savings potential can range from $150,000 to $250,000, or higher. Annual operating savings can range from $10,000 to $25,000.) .
             For the Small Town concept, the oil partner benefits from the rent income derived from McDonald's .
             Shared operating expenses .
             Better access to prime real estate and the ability to intensify its use .
             Enhanced customer satisfaction due to the convenience of one stop shopping. .
             Engineered site plans - site layouts, building blueprints, engineering requirements, interior space planning, code qualifications and completed start-up processes .
             Proven development process supported by real estate and construction professionals .
             A partner orientation program that facilitates mutually beneficial on site relationships .
             Combined marketing resources - advertising (national, regional, local), point of sale promotions (at-the-pump, in the c-store and in the restaurants) .
             McDonald's Golden Arches is one of the most recognized symbols worldwide. .
             The oil partner's lease is with McDonald's Corporation, bringing the financial strength of a Fortune 100 company to the deal. .
             Complementary day-parts: gas / convenience store is typically busier during evening commute times, McDonald's peak times are typically during lunch and breakfast. .
             Both the oil partner and McDonald's have the opportunity for greater returns on their respective investments than in a stand-alone fueling facility. .
             Through effective marketing, each party can potentially benefit from the customer traffic that the other brings to the site.


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