Today, commercials and billboards have become very creative, technologically enhanced and in some instances, confusing.
Ultimately, my goals for this course are to improve my thinking and writing skills. I believe that this class will help me build a great foundation for future classes that I intend to take in marketing and communications, as well as, teach me about marketing strategies of the past and how time, media and technology changed their simplicity and directness. .
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Adam Smith's idea of laissez faire in Europe during the 1600's was the spring board for the United States idea of traditional American Marketplace Capitalism. This "hands off- policy of the government fostered an environment that promoted monopolies, free markets, survival of the fittest, and unfair working conditions for laborers. Major tycoons such as John D Rockefeller, creator of Standard Oil, were able to mold the market around their prices and desires. Smaller companies were not able to compete and were quickly acquired or run out of business.
As the years went on the government began to take a more active approach in the economic regulation of America. With the industrial boom taking off and the creation of wealth, the government took an active role. In the long run, the government saw these large monopolies as a threat; it did not want these companies to become a more powerful force than it was. This resulted in a series of economic and political acts that would help to create competitive markets. With the execution of these acts America would be forever changed. .
The great rise in the industrialization of the United States gave the American democracy no choice but to create limiting laws and regulations. One of the first examples of the political system helping to create competitive markets was the implementation of the Sherman Anti-Trust Act. Any companies coming together to form a trust or monopoly were declared illegal.
