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Mass Media And The Effects Of Photography

. "The pictorial message should extend the vision of the viewer; it should not confine or constrain that vision"(14) Images that Injure. .
             Under what conditions is it morally permissible to portray an individual in a way that injures that individual or other members of his or her group? The problem arises when the norm of presentation is the African American criminal, the limited disabled person, the vulnerable Anglo women and the fearless man. These portrayals assume the rein force negative stereotypes. (7) Images that Injure. Visual messages play a profound role in social memory. Individuals in this social structure are necessarily vulnerable of the impact of the media (photos and the photographers) in all of it's social functions. The pictorial message should be looking for what is remarkable, what is noteworthy, what is singular about the subjects, not what makes them representative of some preconceived image. .
             In the "Mismeasure of Man" by Stephen Gould displays the same false image of which society should be and act like. He sets out to show the history of biologically determining intelligence and to point out the theories and facts used to back it up. .
             The human need to feel superior to others on group rather than individual grounds makes it easier for people with influential power to feed into their egos. It boggles the mind to learn how much brain power, education, patience, and hard work have been turned to the question of "proving" that social distinctions are scientifically true. Themes of this book are a reminder that almost every group has been proven intellectually or morally inferior at some point. His critiques of the scientist's "methodologies" are equally difficult to deny. Gould also points out that many of the scientific racists/class themselves came to recant their own ideas as they got older and presumably wiser. Much of the first half is spoke about "scientific" theories that no one could take seriously based on the experimental methods.


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