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Impotance Of Communication In A Diverse Business Environment

            
            
             The purpose of this paper is to discuss some of the various communication barriers that face our ever-growing and complicated business environment. Learning a country's customs and languages can be the deciding factor in a successful business relationship. Issues between men and women can be less complicated if each gender can attempt to understand the way in which we each communicate and also how the other perceives that communication. Even generational communication, the communication between people of different generations, can cause major problems. Devices such as Synchronous Automated Translation System (SATS) allow us to shorten the gap in communication between languages by translating for us.
             Introduction.
             Differences in perceptions and preferences lie at the source of many conflicts and communication failures between individuals or groups. Such differences also open the door for creation of agreements that make both parties happy. Differences could occur in the way we conduct business, non-verbal communication, age differences and communication between men and women. Understanding cultural attitudes, motivations, and behaviors of individuals from foreign countries can be daunting and possible for misunderstandings. In attempt to overcome this we must become more aware, sensitive and be sincere when interacting with foreigners. We must have patience, willingness to learn, respect for other cultures, and generations, a sense of humor can go a long way. We also must be prepared for the future of technology as it relates to communicating with other countries.
             Cross Cultural Communication.
             It is very important to study a host country culture if you are planning to do business in their country. The language is probably one of the most difficult to manage. All cultures have verbal and non-verbal communication systems, and each country's vocabulary reflects its primary value and composition.


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