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Diversity


New methods to encourage disadvantaged groups to improve employment or developmental opportunities can lead to legitimate criticism. This would be particularly the case if targeting led to positive discrimination in recruitment, which is illegal in the UK. There must be caution in this area. Managers would have to pay particular attention to the legislative framework in what can be a fluid area both in the terms of new acts or interpretation of existing law by the courts.
             It is unlawful to require candidates for jobs to meet criteria which are more difficult for different racial groups or either sex to achieve, unless the criteria are specifically a requirement of the job. It is the establishment and maintenance of fair and justifiable selection criteria within the framework of targeting that can form the key focus of an equal treatment policy. The kind of targets would refer to recruitment levels, promotion levels and training to be taken up separately by the appropriate classification. .
             In summary the target is the result of the organisations various policies, that will be expected to be achieved over a period of time. The targets are not quotas and must not lead to unlawful activity. This is not an easy dividing line and care and attention would be required to separate the pre-selection process from the point of selection itself. It is for example, possible to encourage women to take up engineering or science as a career. However, while this extra effort can be directed at women to encourage greater numbers to apply there must be no discrimination at the point of actual selection based on race, creed and sex.
             Targeting makes business sense if it results in a better use of talent available within the company, opens up new sources of external recruitment or simply projects the company as a fair employer. Companies who readily accept targeting in other areas of their business may find difficulty in explaining why targeting achievement equal opportunities policies is not appropriate.


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