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Dell vs Compaq

            
             Dell computers are probably a better buy for the money. Dell's unique direct-to-customer approach cuts out the middleman, hence passing the savings on to the customer. I would believe that Dell also has better product quality just based on the fact that each computer is built to order instead of Compaq's mass production of the same computer. Delivery speed is really quicker when going through a reseller because you can go get your computer right when you buy it. With Dell you order it and have to wait until it is delivered to your house. With Compaq delivery reliability is as good as your vehicle, but with Dell it is in the hands of UPS or FedEx. Dell is by far the dominant player in changing with demand. Because every computer is built to suit Dell does not feel the change, but Compaq might have thousands of unwanted computers because of mass production of wrong demand. Dell is probably the most flexible because of there built to suit approach. Both companies can achieve successful new product introduction through effective marketing tactics.
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             Dell has somewhat competitive advantage in that they focus on build to suit personal computers without a middleman. Compaq has a wide range of products and is just now beginning to sell direct to customers. Compaq does have the ability to mass-produce computers easier because they are all the same, instead of each Dell computer is a little bit different. Dell also offers excellent service and they are servicing the machine that they built. The service with Compaq is provided by the reseller who has to know how to fix every computer that they carry and cannot focus on one particular brand.
             I believe that Dell has the best chance of success. People are going to learn more and more about computers and will realize that they need their computers built to suit. Understanding computers will customers to decide on the different features that best fit their lifestyle.


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