1. Advertising and Consumerism
Freud's teachings dismantle the assumption that consumer choice and behavior is different from normal choice and behavior. ... Bernays strengthened Freud's application of consumer behavior by establishing the idea of collective or group mind, which he believed exhibited the vast possibilities of behavior manipulation in the market. ... The irrational forces of the id drive our behavior, and advertising seeks to harness those energies to drive consumer decision. ... Past consumers, and consumers today, are purchasing subjective effects rather than a mere product. ... According to Freu...
- Word Count: 1787
- Approx Pages: 7
- Grade Level: Undergraduate