.
Essay #2:.
There are many different kinds of techniques used to lure you to educate you or make you want a product. The one described for essay two, "Ford Explorer .Explore your life,"" was a simple technique, used frequently in other automotive commercials that things. They are showing someone, a role model, with the perfect life. How convenient, two girls sitting contently in the back, getting along wonderfully with the groceries in the back with plenty of room to spare with mom driving through the suburb they reside in, while listening to soothing music. She was probably a white, thirty something women, very attractive, and very American looking children'. They decided to make her look educated, by having a Wall street Journal "and she's probably a career women. This ad is attempting to make women and families look at how together their family is, and they drive an explorer. Hey, maybe the family watching is not as perfect, but they could be if they bought this. Or since the perfect family has one . and so on.
Another ad that comes to mind when I read this was ads like Stove Top, or Hamburger Helper or Rice-a-Roni. They appear to make everything look copasetic because of this product. They often show chaos (though the Explorer commercial did not), and attempt to convey the useful side of their product. The key ingredient in ads like this is just to show a relation between consumer and product.
I think that the technique used here will be as effective as the normal automotive commercial, this is nothing unusual or is nothing that the public has not seen. There is nothing outstandingly original about this commercial. The phrase is somewhat catchy, but I do not think that it would stay catchy for long, because it is nothing too creative. I think that car companies should start going at ads with new intentions, or a different angle. For example, if I were an advertising agent I would be looking for new ad ideas that have not been seen before, or were not successfully done.
