Over the last 40 years the skateboarding industry has had its ups and downs. But the popularity of its clothing and fashion have increased beyond just that of the Skateboarders themselves. Many people in today's society wear clothing and apparel that originally started as a brand made for skateboarders.
The skate shoe is a key feature of the image of a skateboarder. Specifically designed skate shoes were originally made from a suede material. They were fairly plain to start of with by having a simple design and some shoes had extra stitching or padding around the Ollie area (Ollie area being the part of the shoe on the outside that makes contact with the skateboard when tricks are done). They had gum rubber soles, which were usually an orange colour. You could always tell a skater by the state of their shoes because usually there would be rips or holes on the edge of the shoe and in places other than what would have been used in general use. These shoes became very popular with the Grunge and alternative styles of music listeners, a lot of who were skaters themselves. Nowadays skate Shoe Company have advanced and changed the style of their products. Skate shoes have in many cases strayed away from the original suede design and have started to use different sorts of rubber and synthetic padding to make the shoes stronger and look different. By doing this Skate shoe brands have been able to differentiate themselves from each other and also allow themselves to market and sell their products to people outside of skateboarding. The general consumer is now buying shoes that were originally designed and built to handle the rough day-to-day activities of skating because they are seen to be trendy. An example of this is the company DC SHOE CO USA. Their shoes first were made for skateboarding and were built to withstand skating abuse. These shoes were also sometimes difficult to find because they were only sold in skate stores.
This fashion cult was started by the Japanese super-model, Devon Aoki. ... You live for fashion, I guess it's just too bad that fashion doesn't live for you. ... Unimaginative, wearing the cheapest fashion choices of the moment. ... The skateboard must always been held under the arm decorated by stickers and graphite. I seriously doubt their skateboarding skills because they always loiter in a non-skateboarding zone. ...
The 80's Fashion Era The Fashion Era I chose to write about is the 80's. ... Madonna was a driving influence of fashion in the 80's. ... Fashion has changed almost completely from the 80's to now. Some fashions like tube tops, skateboarding, and VANS have repeated in the 90's and 21st century. ... Presently fashion is in some way reinvented by a fashion trend from the past. ...
As skateboard shops began to realize that this was the ultimate crossover sport, little corner shops began to expand and the birth of a new sub-culture arose; snowboard culture. ... Skateboard fashion, resonating from California called for much looser pants than your typical skier would be able to logically handle, and as skateboard magazines published the first images of snowboarding, the fashion seemed to follow. ... The fashion was very different and really stood out next to the red one-piece ski suit, the industry needed a makeover and snowboarding provided it. ... Other sports, w...
As skateboard shops began to realize that this was the ultimate crossover sport, little corner shops began to expand and the birth of a new sub-culture arose; snowboard culture. ... Skateboard fashion, resonating from California called for much looser pants than your typical skier would accept, and as skateboard magazines published the first images of snowboarding, the fashion seemed to follow. ... The fashion was very different and really stood out next to the red one-piece ski suit, the industry needed a makeover and snowboarding provided it. ... Other sports...
In respect to China, the new generation of Chinese youths sees traditional Chinese culture as being old fashioned or obsolete while eastern culture is accepted as the modern fashion. An evening news cast by PBS news hour, on an interview with a Chinese local about westernization; Hou Xiazhou a Chinese skateboarder mentions that the "The west influence us a good deal, for example those who skateboard now are all learning from the west....
Pac Sun is known for selling brands like Hurley, Billabong, and other brands that are sponsored by skateboarders or surfers. Skateboarders sponsor these brand name clothing during events that they participate in. ... When people walk into the store the clothes are organized in a fashion were the jeans are all on one side, and all the shirts are in the middle on roller racks where they are organized by sizes and also by color, so customers can find it quick and easy. ...
At the simplest level, Sport Shoe companies use fashion to appeal to the target market. ... The product is then reinforced by the slogan that it is superior to any other skate shoe, "skateboard shoes will never be the same." When we really know that there will be better skateboard shoes than this product eventually, but consumers want what is cool now. ...
As I explore this next chapter of my life, I have decided to narrate my own story and to apply to colleges where I can be free to be me - Simone – the creative, artistic, left side of the brain, laugh when it is inconvenient, female skateboarder and innovator! ... Another passion of mine is fashion. Fashion is something that makes you an individual, removing you from the "in crowd." Through fashion you can reveal your personality using images, colors, and styles, rather than words. ...
In the insular world of Beverly Hills, social status is not dependant on breeding, history, or marriage but rather on the ability to make money from one's profession, fashion sense and personal interests. ... Cher's popularity arises from her affluent father and her fashion sense. ... Much like Emma, Cher embarks to makeover Tai and even though Tai instantly likes Travis (a long-haired, member of the lower-class skateboarder group) she dissuades Tai from being associated with Travis, since "No respectable girl actually dates" them. ...
