1. Business Ethics
These laws and codes provide assistance to companies in establishing their marketing policies. Some of the examples of such policies are as follows (http://www.bsr.org/): .
Sears, Roebuck- the company's Code of Conduct states, " you (employee) are expected to deal fairly, honestly and responsibly with all customers, fellow associates and anyone else you come in contact with while representing Sears. With regard to customers, this duty requires you to conduct sales in a truthful and accurate manner, always maintaining the highest of ethical standards. . " .
USAA: the company's Core Values Statement reads: "We will consistently behave in ways that are ethical, earning the respect of members and customers by being steadfast in our commitment to act in both their best interests and the interests of the Association, regardless of any business, social, economic or personal pressures to the contrary." .
In what follows, we will focus on the topic of ethical ramifications of certain advertising practices, which are rarely covered by the companies' policies; namely on utilizing emotion-arousing ads. The American Marketing Association (AMA), for example, in its code states that one of the basic marketer's responsibilities is not to harm customers (Sirgy, 1999). It also recommends avoiding false and misleading advertising, but there is no annotation regulating advertising by appealing to customer's emotions. There are at least two explanations for that: emotion-arousing ads are commonly used and seem to work; the regulation of the utilizing this type of ads is very difficult to convey (e.g. there are no objective standards for it). .
Emotion-arousing ads are widely used and are commonly perceived to be very effective. There is an empirical evidence indicating, that subjects better remember and more regularly recall ads awakening fear, than they do warm or with no emotional content ones (Thorson and Friestad, 1985).
" Great ethics can be summed up as good for business in the long term. ... Business ethics is necessary for the foundations of corporations. ... We take for granted the reality that ethics does exist as we take the world of business as inclined. ... Business ethics is not a commodity, which remains in an isolated compartment from business itself as a lofty and consequently expendable extra. ... Its soul purpose is to clarify the entirely realistically, practical business like role that ethics play in business practices. ...
As a result, it can be claimed that natural moral law cannot be applied to issues of business ethics. ... Business ethics does not often involve clear cut decisions between right and wrong; more often than not businesses are concerned with balancing the interests of shareholders, with those of employees and customers. Therefore, it can be maintained that the absolute principles of natural moral law are not useful when applied to the complex issues raised by business ethics. ... It is the narrow nature of these precepts that present one of the initial problems encountered when applying natural...
Introduction Are business ethics merely a fashion? ... Or is business ethics something more complicated, ore involved in the society in which business operates? ... So where does business ethics fit into all this? ... Business ethics can be a difficult concept to grasp. ... It provides a complex and involved resource for business ethics. ...
Executive Summary 2.Theoretical Approaches to Business Ethics 3. ... References Executive Summary Ethics in business has been an issue as long as exchange and business have occurred. ... There is an acceptable relationship between ethics in business and business ethics for the last is at one and the same time, pundit, faultfinder, scholar and prophet on the previous. ... Introduction Business ethics (likewise business ethics) is a kind of used ethics or professional ethics that analyzes moral principles and moral or honest troubles that develop in a business setting. ... Business ethics has ...
As Wartick & Wood assert, "Business ethics is based upon some normative concepts about they way business should operate" (Wartick & Wood, 1998, p. 124). Since this day and age we are living in, business practices mostly seem to be publicized as unethical, the word "should" that is emphasized in Wartick and Woods definition of business ethics stands out. People tend to be more apt to uphold a higher code of ethics in a personal or societal context, as opposed to a business context. ... The formal code of ethics comes in various forms, such as vision and mission statements, and written polic...
BUSINESS ETHICS Ethics to me means having and using ones morals to do the right thing. Ethics is so important in business because it gives a company credibility. ... Ethics has such a big impact on whether a business is a success or a failure. ... Reverence for place Ethics is like the foundation for a successful business. ... The business world would cease to exist without ethics to keep businesses on the straight and narrow. ...
Business ethics are a hot topic these days. ... So what is "Business Ethics"? ... Consequently, business ethics can be strong preventative medicine. ... Assumptions of Business Ethics Suppose we contend that business is indeed an honorable profession? ... There are, however, pitfalls in business, as in any other profession, which is why business ethics is an important field of study, a sub-field of professional ethics (which is itself a sub-field of role ethics). ...
These are all questions asked constantly in the business domain, questions that often seem to include the many different views of ethics in their answer. ... If ethics within the marketplace should be common sense as well as common practice, why is it that in today's society, we often find ourselves looking for a more ethical approach to our business organizations and practices? ... One of the most heated arguments in business ethics today is where greed and profitablitiy should end and ethics should begin. ... Advocates for ethics in business argue that often inhereit with greed i...
Can really define ethics? According to Webster dictionary ethics can be defined as "a system of moral principles" (Webster dictionary). ... Both ethics and morals are using when evaluating any type of business and different situations that can occur within a business. ... How a business communicates with the customers is always important because the customers keep the business growing. ... The business's job is to keep the business going and to meet the needs of all customers. ...