1. Weber-Stephen
., designed his first kettle-shaped barbecue grill in 1951, and sparked a backyard revolution. ... SWOTT Analysis Product Strengths: Weber Brand Name, Low cost of materials, Defined target market, unique design, Multi-functional - coal or gas, Full set of accessories - rotisserie, smoker, etc., Multiple work surfaces, Bottom storage, Crack proof all weather seals, Lockable casters, Optional Sports and Beer Logos Product Weaknesses: Novelty Item that is not in mainstream, Initial versions don't use traditional porcelain coating, Different shape than traditional Weber grills, Limited ...
- Word Count: 4000
- Approx Pages: 16
- Has Bibliography
- Grade Level: High School