1. The Advantages of Focus Groups
Critics maintain that rather than being an advantage, the group dynamics of focus groups are a disadvantage. ... New group-generated norms are established to insure the group's existence. ... Because of the group dynamics of focus groups, the requirements of moderator skills are great. ... In spite of the dangers, focus groups have been effectively used with existing groups (Elrod, 1981; Gervais, 1993; Lyng & Snow, 1986; Zanes, 1985). ... One needs to consider the purpose of the study and think who can provide the best information while considering the problems of group dynamics. ...
- Word Count: 5470
- Approx Pages: 22
- Grade Level: Undergraduate