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If the wedding starts after six o"clock in the evening then she should have a formal, more elegant look to her, the black tie affair look. The groom should have a tuxedo on that reflects the dress, but doesn't show too much. This is so, because he doesn't want to take the attention away from the bride. If the wedding is a morning affair then the bride should be more conservative, and more of a simple look to her. This all shows that each aspect of the wedding has to go into consideration when picking out this dress.
Next, color is one of the main decisions to make in picking out the "perfect" gown. This takes a lot of compromising from the mother, mother-in-law, and the bride. Should the dress be classic white, winter white, or off white? On the other hand, should the dress be egg shell, beige, or cream. Deciding on the color depends on what season the wedding takes place in, and other different circumstances that may affect the bride. Pure white is if she is a virgin, then there is off white for the non-virgins.
Size and style, they are totally different aspects, but for this description they have to be used in combination. Yes, there are many different sizes, starting off on size one for skinny people all they way through to size 15 for the over weight people. But then there dresses like the Cinderella style tight up top, and big ball room bottom. The mermaid style is tight fitting all around, until the bottom where it flows out on the floor. Should the dress be long sleeve or short sleeve, turtleneck or scoop neck, shear on the bottom, or just the traditional style. .
Going though the magazines picking out the "perfect" dress, the next juncture is material. Did you ever think that picking material out would be this complicated? One has to choose from the lace, silk, chiffon, beads, cotton, or shear. If she wanted a lace dress, does she want the entire dress to be lace or just the top or bottom? The train, should it match the dress with the same pattern, or is it solid.