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Observational Learning


In the Bobo doll experiment, the children witnessed the Bobo doll being verbally and/or physically abused by live models and filmed models. .
             2. Retention: Observers must not only recognize the observed behavior but also remember it at some later time. This process depends on the observer's ability to code or structure the information in an easily remembered form or to mentally or physically rehearse the model's actions. The individual remembers what was noticed. In the Bobo doll experiment, the children imitated the aggression they witnessed in the video. They aggressively hit the Bobo doll because it was coded and store in their memory.
             3. Reproduction: Observers must be physically and/intellectually capable of producing the act. In many cases the observer possesses the necessary responses. The individual produces an action that is a copy of what was noticed. The individual has to translate the images or descriptions into actual behavior. The children had the physically capabilities of hitting and pummeling the doll to the ground.
             4. Motivation: Observers will perform the act only if they have some motivation or reason to do so. The presence of reinforcement or punishment, either to the model or directly to the observer, becomes most important in this process. In the Bobo doll experiment, the children witnessed the adults being rewarded for their aggression. Therefore, they performed the same act to achieve the rewards. Here are some motives that Bandura mentions:.
             a. past reinforcement, ala traditional behaviorism. .
             b. promised reinforcements (incentives) that we can imagine. .
             c. vicarious reinforcement -- seeing and recalling the model being reinforced.
             These are considered to be the things that cause learning. Bandura is saying that they don't so much cause learning as cause us to demonstrate what we have learned. He sees them as motives. .
             There are as well the negative motivations which gives you reasons not to imitate someone: .


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