Currently people are using the Internet for shopping largely as it offers some benefits when compared to conventional shopping, for a narrow range of goods and services. Most consumers are overjoyed that they are now given the opportunity to purchase products right from their home by simply clicking a mouse button or entering data on their computer keypads. Shopping on the Internet offers convenience and timesaving benefits to shoppers, as compared to shopping in traditional brick-and-mortar stores. Study shows that women are more attracted to the art of convenience than men. Maybe most women are fascinated by their newfound capabilities to purchase jewelry, tote bags, home interior, and many other things that may interest woman. According to a study conducted by MSN, "32% of new moms embrace the convenience of shopping online and go to the mall less often. Over 60% of women believe the Internet is convenient and saves time" (Direct Newsline 1). Faithful conventional shoppers are totally against Internet shopping and are willing to continue their traditional shopping practices. According to Nicholas Craig, "Retailers will reinvent the shopping experience [the tortuously title retail-tainment] to keep us happily spending on [low cost] high streets for decades to come" (1). Despite this testimonial, shoppers are able to obtain lower prices when buying online.
Another advantage of the Internet is low product cost. Consumers can compare and contrast products more quickly. Shopping using the Internet overcomes the time and economic cost of conventional shopping. Shoppers can browse from the comfort and convenience of home, and need not travel to physical storefronts. Shoppers are able to locate many vendors online using search engines and websites designed to navigate shoppers, view detailed product information from a variety of websites, evaluate prices among different vendors, and make purchases online.
