Its main fields of business are divided into the following three areas:.
- Content: Random House (publishing house), BMG (Bertelsmann Music Group), Gruner+Jahr (Newspapers and magazines), RTL Group (TV, film, and radio), and BertelsmannSpringer (academic literature).
- Media Services: Arvato (includes printing, services, and IT).
- Retail Business: DirectGroup Bertelsmann (clubs for books and music) and Bertelsmann eCommerce Group (BeCG).
Gerd Schulte-Hillen is currently president of the company's supervisory board and Dr. Thomas Middelhoff acts as CEO. Its headquarter is based in Gutersloh, Germany. Bertelsmann is world leader in the area of clubs for music and books (about 41 million customers) and the biggest publishing house within the english-speaking world. Considering its shareholding of RTL Group and Gruner+Jahr the company is number one in the European markets for television, radio, and magazines. Furthermore, it is seen as the leading Internet-enterprise among the biggest media companies and BOL (Europe) as well as barnesandnoble.com (USA) rank very high within the E-commerce industry. Presently, Bertelsmann enjoys a rather good economic performance: In its last financial year revenue was 16.52 billion euro, operating profit amounted to 1.253 billion euro, and its net profit was 429 million euro. .
2) What does its Internet strategy look like?.
Bertelsmann's Internet strategy can broadly be divided into three different phases: The "Too-late-phase-, the phase of "catching-up and substantial activity- which was strongly fostered by the newly appointed CEO Thomas Middelhoff, and the phase of "disillusionement-. .
In November 1998 Thomas Middelhoff was appointed CEO of the company. Especially prior to the transition of power within Bertelsmann, the company had oftentimes been criticized for entering into online-markets in a very reluctant way leaving promising profit opportunities to competitors.