1. Mr. Sub Case Study
... sales volume could be the reason for the high prices charged. In response to our survey, most respondents replied that an increase in price will definitely affect the demand at Mr. Sub. Our recommendations include setting up in a bigger, more visible area, lowering prices, adding more variety and ingredients and introducing ethnic flavors to address the diverse student population. INTRODUCTION ... We conducted market research for Mr. Sub at Humber College's Lakeshore Campus, which is a part of the fast food industry. Their emphasis is on fresh, healthy food and their products include su...
- Word Count: 1783
- Approx Pages: 7
- Grade Level: High School