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Fan Industry

Low sales segment also requires an investment level of Rs. 5-10 million. 100 firms come under this segment providing employment to 30-50 people on average. The vendor segment provides employment to 5-20 people per firm and requires an investment of Rs. 0.45-1 million. Currently 1500 firms are operating within this segment. We intend to establish a high sales segment fan industry in order to achieve our aim of accumulating the targeted local and international market share. .
             b. Review Of the Current Market Scenario.
             i. Global Trade of Fans .
             Industrial fans have a larger share, almost 71%, as compared to the domestic fans in the total fan exports. This percentage share has increased from the level of 66% in previous five years.
             Value in $ million.
             World Exports.
             1995 1996 1997 1998 1999.
             WORLD 1142 1286 1163 1168 1079.
             Growth % age 13% -10% 0% -8%.
             Germany is the main exporter of industrial fans with a 29.22% share in the global exports of industrial fans. .
             Value in $ million.
             Major Exporters.
             1995 1996 1997 1998 1999 % Share in 1999.
             GERMANY 639 648 660 688 746 29.22%.
             JAPAN 463 452 486 437 436 17.07%.
             USA 251 267 310 316 331 12.96%.
             ITALY 226 233 215 219 209 8.20%.
             CANADA 69 109 119 113 126 4.94%.
             Other 670 744 990 836 705 27.61%.
             ii. Current Exports Scenario.
             In 1999 domestic fans accounted for $1.09 million in foreign exchange earnings, which was approximately 65.86% of total fans exports of Pakistan. The share has decreased from 76%, which shows that Pakistan's exports have been diverted towards industrial fan exports. In Pakistan, the domestic fans export has increased by an annual average of 82% in last five years with a high growth in 1996 and 1999 i.e. by 123% and 205% respectively and a decline in 1998 by 18%. Looking at the international perspective Pakistan's share of the domestic fans market has increased from 0.01% in 1995 to 0.10% in 1999. .
             Value in $ million.
             Pakistan Exports .
             Years 1995 1996 1997 1998 1999.
             Value 0.17 0.37 0.


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