The prime time slot is the opportunity for networks as well as advertisers to entertain and market viewers/consumers, at a time where most people are winding down, after having been at home a few hours or even just arriving home. The shows the networks run during this time period are their absolute best. Whether, they are the most entertaining, dramatic, educational, or even provocative. This particular time supplies the different networks with the opportunity to gain exposure and consequently, most importantly, make money. Advertisers will choose to market their products on the networks with the largest viewing audience and thus the network will gain financial profits. These time slots are highly coveted because competition is fierce and the network must be positively sure that, the programming running will attract and secure the most viewers. If shows deal with the similar subject types, have similar looking performers as those of competitors or, even have too many commercial breaks, these are all factors that must be considered because these particular factors can make or break a program, slot or even network. While this slot can be the most exciting and rewarding for those in the broadcasting and advertising field, this particular job must not be taken lightly. One must remain aware of the surfacing as well as departing trends in television and advertising as well as, ensure that particular shows are not offensive or, too boring for the family oriented viewing spectrum.
In the fight for ratings, the advantage of particular American broadcasting timeslots has always been the key factor for bargaining. In television, the network with the "prime time slot" audience grabber is usually the network to gain the most endorsements via advertising, famous names and, etc. The broadcasting networks employ thousands of individuals each year, to examine the demographics of their television programs.
