Advertising is essential in the materialistic society. No doubt, advertising is needed to give us information and details before we buy that products or services. But is that mean the advertising can be publicized or appeared without facts support. It should be questioned. The role of advertising is a rather controversial argument. Although there are regulations governing the way of advertisement, this is still a very grey area. .
Even today, some advertisements are simply and deliberately untrue. Generally speaking, the problem of truth in advertising is somewhat more subtle. It is not that advertising says what is overtly false, but it can distort the truth by implying things that are not so or withholding irrelevant facts. Some of these advertisements may even out misleading information. .
From the recent study conducted by the Time's Online, all of the respondents admit the importance of the advertising in the society as they can get information. And nearly 90% respondents were concerned with the truth, honest and facts in advertising. Ironically, a vast majority think that the advertising nowadays are misleading and exaggerating. More than half respondents stated that most of the advertising is on the interest in their own company's profit rather than the interest of the customers. People reactions to the role of the advertising are mostly negative.
Some strongly criticize that advertising do not give out a right ideas or information. For instance, take the car advertisement that implies that you'll be sexy and chic if you buy that car. Are they telling the truth? Would anyone become different after they purchase that car? These advertisement campaigns are just designed to appeal to those who wish they were sexy and chic. In deep, they dont even talk about the functions of the car.
Many other critics of advertising and of its ethical posture have surfaced over the years.
