Audience: People who want to know how the advertisers are influencing us.
How Camera Companies Use Different Adverting Tactics.
Advertisers use all kinds of methods to manipulate us as consumers. Some of these ways include color, camera angle, words within the advertisements, and also the contents within the ad. Polaroid and Canon put out two different ads in two different kinds of magazines. Polaroid is in Baby Talk; a magazine that is targeted at parents, and Canon is in Outdoor Life, a magazine that is targeted at hunters. .
Advertisers use color to manipulate us. The two camera ads both use color but in two different ways. We see all of the color in the Canon ad when we first look at it. The Polaroid ad by far is just the opposite it uses the duller colors to catch our eye. The Polaroid ad is not colorful but at the same time it is. They use extremely dull color to get your attention. The page is done in a real light gray with the camera a darker color of gray and black. On the camera .
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there are white fingerprints with little specks of color. But the color is not what is noticed when the page is first looked at. The gray is noticed first and that is thought of as Polaroid. "We are all so brand oriented that even if we were temporarily unable to read, it is a safe bet that we could negotiate our way though a supermarket, or a drugstore, or a department store cosmetics counter"(Cooper, 49). This is brand identification, which is the identification of products by their color. Without even realizing it people can identify a product based on its color.
The Polaroid ad is structured to advertise to the middle class social circle. This can be seen in the way .
that the little girl is dressed. She is dressed in a cute little dress. The girl is there to set the seen that Polaroid can catch every cute moment in a child's life. The child is cute and parents can react to a small child rather than an older one.
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