Customers as the most important stakeholders.
People used to say "The only three business which will never go out of style over the centuries are.food (people have to eat), lodging (people want a safe place to sleep), beverage (people like their beverages).
The concept of hospitality is as old as civilization itself. Its development from the ancient custom of breaking bread with a passing stranger to the operations of today's enormous hospitality conglomerates makes fascinating history. And it is a fact that people have always needed food, lodging and beverages. What has changed since ancient times is that with the higher spendable income people developed certain expectations towards their hospitality experience.
In my opinion, nowadays hospitality essence can be best described by the "Advanced Hospitality Model", developed by Mr. Daane Bolier from the Hotelschool The Hague. The model suggests that relationship, which emerges in a hospitality arena, is constricted within three overlapping circles: the first one represents the provider of hospitality, which would be the owner, providing a service product and a shelter by means of human factor; second circle represents the hospitality product itself and the last one is the receiver or in a hospitality language - "our dear guest". The overlapping areas of the circles represent guests" perception of the product offered, as well as their needs and objectives. And the last but very crucial component of the model is thin line, which however serves a great role: connects the provider with the "dear guests" by means of money.
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And indeed, if it was not for guests, if everybody, who travels or goes on vacation would use other ways than hotels for getting shelter and satisfying the rest of their needs from Maslow's pyramid, than hospitality industry would not exist and it would not supply the world with diverse experiences and means for existence for many, many people.
