For over two hundred years, many individuals and companies around the world have worked together to make Kraft Foods what it is today. Over that time, Kraft Foods has grown from modest beginnings to become the second largest food and beverage company in the world. But no matter what its their size, they've never lost sight of why they are present, to help make food a simpler, easier and more enjoyable part of life. .
Their business spans five core sectors: snacks, beverages, cheese, grocery and convenient meals. They hold the number one share position in 21 of our 25 top categories in the U.S. and 21 of their top 25 country categories internationally. And in the United States, their home country, you can find their products in more than 99% of all households.
Terrabusi is multinational company that its principal business is to produce all kind of cookies. With Arcor and Bagley, they conform the 65% of the business in Argentina (30% Kraft, 20% Bagley and 10% Arcor ). All the other companies are small mainly from the region (to complete the 100%) . Nabisco acquires Terrabusi in the year 2000 which in those times had a revenue of $300 000 000 per year. And later, when Nabisco was acquired by Kraft, it had a revenue of $400 000 000 per year in Argentina. Now a days, in Argentina, Nabisco represents $6 000 000 and $ 8 000 000 000 in the whole world. So in the year 2000 Kraft became one of the best companies in Argentina and in the whole world. The acquisition of Nabisco catapults Kraft Foods to a leadership position in the biscuit market, adding some of the world's most well-known brands to Kraft Foods' international portfolio, making it a leading manufacturer of sweet cookies and savory crackers. .
Latin America represents the most dynamic biscuit market for Kraft Foods internationally. The power brand, OREO, one of the most recognized global brands, has been well established in this region for more than 30 years.
