com" in the global 500 companies list as of 2002. Revenues generated in 2001 totalled $18,301.3 million. The Volvo Group now focuses exclusively on transport equipment for commercial use, through divisions such as Volvo Trucks N.A. (North America), Volvo Construction Equipment, Volvo Parts, Volvo Bus and others.
Live Sites: http://www.volvo.com.
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(Figure 2).
Online Business Models.
There are several types of online business models that a company may implement. Often, we can find many companies implement more than one business model in their online business. Toyota's Motor and Volvo are using four types of business models E-tailing, direct marketing, customization & personalization, and Advertising. .
E-tailing business model:.
The most significant characteristic of B2C (E-tailing) model is the ability to create a direct relationship with the customer without the involvement of the intermediaries such as distributors and, wholesalers, or dealer [1]. Toyota's Motor and Volvo both of them are based on the e-tailing model. In b2c, business models are often categorized the way that revenues are generated. (1) Direct marketing. (2) Pure-play e-tailers (3) Traditional retailers with web site. .
Manufacturer model "Direct model or marketing". .
Toyota's and Volvo direct model starts and ends with a direct interaction with the power of direct model, they are able to provide customers with superb value, high-quality, relevant technology, customized systems, superior service and support, and products and services that are easy to buy and use. With its singular focus on the customer, the model takes five basic tenets and creates a unique way of buying and selling technology. That not only sets Toyota's apart, it means that the customer experience is revolutionary. This model involves creating additional marketing channels. Direct marketers bypassed the traditional retailer store and took orders directly from consumers.
