1. NIKE
First and foremost, Nike is the largest seller of athletic footwear and apparel in the world, generating revenues of $10,697 million in the fiscal year ending May 2003, which is an increase of 8% on the previous year. This has come about partially due to the fact that they have a powerful footwear product line-up which is constantly under review to keep consumers interested. Examples of this are the improved, yet retro Jordans and the Air Force One, which was the top selling sneaker for the last two years. The Air Force Ones have been so popular there is even a top ten song about them. They have also added lines of other superior sports products, such as portable mp3 players, to hold even the most avid sports fanatics at bay. Basically, they know what the consumer wants and they are going to give it to them. Nike is also able to position itself as a visible global brand through key endorsements and marketing strategies. Nike is one of the main companies to take advantage of athletic endorsements which help to keep its profile in the consumer eye. This in turn enables people to associate their favorite sporting stars with the Nike brand. Nike has recently signed up future NBA icon LeBron James in hopes it will, as Michael Jordan did, increase consumer's awareness and skyrocket sales.
Weaknesses.
Nike resides mainly in the footwear market, which is an extremely competitive field that is experiencing slower growth than in previous years; therefore they must do more to hold a competitive advantage. The industry as a whole is facing footwear deflation, which means industry average prices are dropping. To try to alleviate this problem Nike is improving its product line-up. Nike also has a heavy reliance on Foot Locker for sales, their product represents as much as 50% of sales for Foot Locker. Because of the decreasing prices, Nike's relationship with Foot Locker is beginning to strain.
NIKE, INC. History: Nike, Inc. is the worlds #1 athletic shoe and apparel seller. ... Nike has 20,000 plus retail accounts throughout the U. ... Nikes product line: Nike should take a close look at their product line. ... (Nike Environmental Action Team) in 1993. ...
Nike Nike, Inc. is the worlds #1 athletic shoe and apparel seller. ... As a result, this is bringing Nike a lot more competition to surpass. ... Nike has 20,000 plus retail accounts throughout the U. ... (1) Nike's product line: Nike should take a close look at their product line. ... Therefore, Nike needs to look at downsizing its product line. ...
Nike Shoe Factory Controversy There has been a lot of controversy lately about the working conditions and low wages in overseas Nike shoe factories. ... Nike became the number 1 seller of shoes in Canada and the company reaches out and forms Nike International Ltd to service more than forty foreign countries. ... Nike receives a small dip in their gross revenue. ... In response to all these allegations, Nike did many things. ... In the statement issued by Nike, available on Nikebiz.com, it says, "No contract worker making Nike footwear product can be under the age of 18. ...
Strength • Nike is a very competitive organization. ... Nike has a healthy dislike of its competitors. ... • Nike has no factories. ... • The retail sector is very price sensitive and even though Nike does have its own retailer in Nike Town. ... NIKE has several international opportunities for revenue expansion. ...
Nike, the number one sport-shoe producer, selling $9.2 billion worth of shoes per year claims that "there shall be no discrimination based on race, creed, gender, martial or maternity status, religious or political beliefs, age or sexual orientation." So why is an average wage for an Indonesian Nike factory worker $2.60 a day? Nike clothing retailers have enjoyed huge success since there debut opening in 19__. ... Over the past decade, tens of thousands of students, people of faith, activists, and consumers have demanded that retailers take responsibility to clean up sweatshops such as Nike...
Nike Project 3 Prabhu Sankar Nike Corporate Level Strategy Analysis Level & Related or Unrelated Nike's corporate level strategy includes a moderate level of diversification. ... Nike has never left its core competencies. ... With the use of Tiger Woods, Nike's sales increased as if it was Nike using Michael Jordan all over again. ... Nike has made one acquisition, however. ... If Nike chooses to use both ...
All of Nike's chief products are athletically inspired. ... Nike's shoes also address the market for outdoor activities. ... Nike is further addressing new niche markets every year. ... An excess of inventory in 1985 caused Nike to reduce prices this pushed Nike from the top spot in the market. ... Nike is very financially strong. ...
In the spring of 1972, the first shoe to include the Nike swoosh was introduced. ... The Waffle outsole transformed the running world and soon after, Nike Air evolved Nike's revolutionary impact on sports. ... In 2001, Nike introduced Nike Shox, unique columns of engineered foam, and a new revolution in cushioning began. ... The diversity in such size is helping Nike evolve its role as a global company. ... Nike is, and always has been committed to evolving and improving their products to remain leaders in their industry. ...